Case Solution: Air France Internet Marketing Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Sea

Case Solution and Analysis of Air France Internet Marketing: Optimizing Google, Yahoo!, MSN, and Kayak Sponsored Search by Mark Jeffery, Lisa Egli, Andy Gieraltowski, Jessica Lambert, Jason Miller, Liz Neely, Rakesh Sharma.

Case Study ID: KEL319

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